Tribe of 12
The Essential Relationships for Modern Life
The people in your life directly determine your health, wealth, and happiness. Yet most of us develop these critical relationships by accident.
Tribe of 12 is the proven system for authentically building the 12 foundational relationships to personally and professionally thrive in today's turbulent world.
The happiest and most successful people don't leave their relationships to chance. They strategically build their Tribe of 12, the essential relationships that create resilience, opportunity, and joy.
The Program
Building the 12 key relationships
In this era of unprecedented disruption, your relationships are your most significant competitive advantage.
Tribe of 12 gives you the proven system for building the 12 essential relationships that create resilience, opportunity, and lasting success.
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Who are The 12?
Your People Shape Your Life
These 12 relationships form your strategic support system. Together, they provide what you need to navigate uncertainty, seize opportunity, and increase your sense of meaning and purpose.
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The North Star -
The Sage -
The Contrarian -
The Adventurer -
The Collaborator -
The Connector -
The Champion -
The Mirror -
The Accelerator -
The Reverse Mentor -
The Health Champion -
The Anchor
Most people stumble into their most important relationships by accident.
High performers don't.
After five years of research, expert interviews, and analysis of the relationship patterns of successful people, we've identified the 12 essential relationship archetypes that create resilience, opportunity, and lasting success.
Inside our FREE guide, you'll discover...
- The 12 relationship archetypes that successful people intentionally cultivate
- Why random networking fails (and what works instead)
- How to audit your current inner circle and identify critical gaps
- The science behind why these specific relationships drive success
Download our FREE Guide
The Dispatch
Build your Tribe. Transform your life
Every Tuesday, we send out actionable strategies, expert interviews, and research insights.
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New articles once a week, every Tuesday.
Cohort Program
Join the Fall 2026 Tribe of 12 Cohort
Stop leaving your most important relationships to chance. In this live online cohort program, you'll map your current network, identify critical gaps in your Tribe, and build your personalized strategy for cultivating each essential relationship.
Apply Now
Limited to 20 participants
1:1 Coaching
Transform Your Relationship Infrastructure
Our personalized coaching helps you map your current relationships, identify gaps, and develop strategies to build your ideal Tribe of 12. With this knowledge, you can confidently navigate life transitions, career changes, and personal challenges.
Book a consultation
You Are the Average of the 12 People You Spend the Most Time With
Download our research-backed guide to the 12 essential relationship archetypes that successful people intentionally cultivate—and discover who's missing from your inner circle.